This component of our SEO and Internet Marketing activities consists of ensuring that websites have a greater exposure in the search engines by making sure that the website's reputation increases through the fact that it is positioned in such a way that there are numerous other sites linking to it.

The reason for this is that most of the Search Engines today works on the basis that if a website has a number of other sites that link to it, it increases in importance and reputation and therefore will be placed higher in the results pages (SERPS).

There are a variety of link building activities that can be done. This is often a labour intensive process and this is where the bulk of our Internet Marketing activities are focused on.

Some of the strategies that we follow are:

• Submission to high quality web directories. Please note that this is NOT a submission service to hundreds of thousands of 'search engines' and directories. This is a dangerous activity and one that can be detrimental to your website health. 
• Exchanging links with relevant sites in the right way.
• Developing articles that contains useful information as well as directs the reader back to your website.
• Increasing your website's exposure by making use of certain Web 2.0 related strategies to build links.