Our SEO and Internet Marketing services consist of the following components. Each of these different components of SEO contribute to different aspects of promoting a website on the Internet. We do have standard packages for SEO (see http://www.tm4y.co.za/products/seo-and-internet-marketing.html) however the best approach for promoting a website is to make an assessment of the real requirements for the site and draw up a SEO / Internet Marketing strategy based on that.

Some of the factors playing a role in drawing up a SEO strategy are:

• What is the goal of the website? Website goals can range from attracting customers online to an e-commerce site; to acting as an online brochure for a corporate that adds to the corporate branding overall. This ties in then with why a company would be interested in SEO and Internet marketing for a site – do they want to be able to generate direct leads or sales through the site and want to increase website traffic? Or are they just interested in increasing their company's footprint on the Internet and thereby boost their online reputation?
• What is the intended target audience for the website? It makes a big difference with regards to the focus and activities whether the ultimate target audience for the website is local (in other words, South African) or global. The whole SEO approach would differ depending on this factor since the competitiveness of the market varies depending on whether the focus is local or international.
• What is the budget for marketing the site? Obviously the bigger the budget the more results can be obtained! However, even with a small budget results can be achieved, it might just take longer to do so.

SEO and Internet Marketing Focus Areas

There are various different focus areas for SEO and Internet Marketing that contribute to the overall SEO and Internet Marketing strategy. These different components are:

Keyword research is the most important aspect of SEO. If you target the wrong keywords, all your efforts will be for nothing.

The second activity to perform is 'on-site optimisation'. This is usually what is understood by most people to be the bulk of work of what is popularly understood under 'SEO'.

This component of our SEO and Internet Marketing activities consists of ensuring that websites have a greater exposure in the search engines by making sure that the website's reputation increases through the fact that it is positioned in such a way that there are numerous other sites linking to it.

Online reputation management (ORM) is a relatively new branch of Internet Marketing but it is getting increased exposure and a lot more companies are realising the importance actively managing their reputation on the Internet.